In the world of fragrances, it can take a lot to stand out from the crowd. Too often, I have found myself heading on to the streets of London for an event or a meeting, only to catch a whiff of a passer who smells exactly like me. Sure, imitation is the most sincere form of flattery (regardless of who is imitating who), but there is real value in finding a scent that is both luxurious and unique. Colonia Pura from Acqua Di Parma does just that.
Unlike other fragrances that are the born out of lab experiments and test tubes, there is a real quality to the ingredients you can identify in this contemporary scent. The top notes in Acqua Di Parma offer the spice of coriander combined with the classic citrus notes of cologne. In the heart, sambac jasmine and petit-grain are married perfectly with narcissus absolute, adding a beautiful floral sweetness to the fragrance. Finally, in the base, hints of musk and patchouli are enveloped by the unmistakable scent of cedarwood, adding a real depth and longevity to the composition. All of the ingredients in Colonia Pura form a narrative which tell an underlying story true to the brand; a sense of Italian emotional identity exuberating a freshness in attitude towards life. Nothing too heavy or serious, but with plenty of depth and substance to carry the fragrance throughout life.
Acqua Di Parma truly is a fragrance for the modern and self-aware man who combines authenticity with effortless elegance. The bottle (and box) do not try too hard to impress; the understated colour palette and classic design reflecting the characteristics of the fragrance and making a great piece to sit on any mantle or shelf.
Acqua Di Parma, Colonia Pura is available at Debenhams and you can shop the scent here.
